Donki Devotion: How Don Quijote Stores Became Such a Hit with Visitors to Japan

The entrance to Don Quijote Kabukichō with shelves packed tightly with merchandise. Photo taken in Shinjuku, Tokyo, on June 17, 2025. (© Nippon.com)

Japanese matcha and other green tea products come in a wide variety. Photo taken in Don Quijote Kabukichō on June 19, 2025. (© Tanigashira Kazuki)

A section featuring character plushies from Pokémon. Photo taken in Don Quijote Kabukichō on June 19, 2025. (© Tanigashira Kazuki)

The snack section, with goods stacked nearly to the ceiling. The aisles are narrow, like a maze. Photo taken in Don Quijote Kabukichō on June 19, 2025. (© Tanigashira Kazuki)

Don Quijote Shinjuku, located in Koreatown, features a wide selection of Korean ingredients. Photo taken in Shinjuku, Tokyo, on June 17, 2025. (© Nippon.com)

A scene from Don Quijote’s TV commercial, featuring Bruno Mars and dancers. (From a Don Quijote press release)

A section filled with distinctly Japanese souvenirs, including kabuki and anime-themed items. Photo taken in Don Quijote Kabukichō on June 19, 2025. (© Tanigashira Kazuki)