Onitsuka Tiger: From a Minor Figure in Sports Shoes to a Major Fashion Force

The Ginza flagship store, visited by many tourists to Japan, seen on October 19, 2025. (© Satō Hayahide)

A flagship store on the Champs-Élysées in Paris. (Photo used with permission)

A red concept store in London, the first in Europe. (Photo used with permission)

A special edition of the Mexico 66TM NM, available exclusively at the Barcelona flagship store. (Photo used with permission)

A yellow collection concept store in Omotesandō, Tokyo. (Photo used with permission)

Interior of the yellow collection concept store. (Photo used with permission)

The Onitsuka Innovative Factory, Onitsuka Tiger’s first dedicated production facility located in Tottori Prefecture, the birthplace of founder Onitsuka Kihachirō. (Photo used with permission)

Actor Yamashita Tomohisa announcing the Mexico 66 NM L9, which he designed himself. (Photo used with permission)

Brand ambassador Momo of the Korea-based girl group Twice wearing Onitsuka Tiger fashion items. (Photo used with permission)

Onitsuka Tiger unveiled its spring/summer 2026 Collection at Milan Fashion Week. (Photo used with permission)