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The Asakusa Tōbu Hotel (left) stands across the street from Asakusa Station on the Tōbu Skytree Line.
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Cuteness abounds in the Sakura Tennyo room. All of the Hello Kitty rooms have four beds.
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The chic Wa-Modern room is full of Hello Kitty motifs.
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A view of the Tokyo Skytree from one of the hotel’s regular guestrooms.
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Even the number plates on rooms feature Hello Kitty.
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Hello Kitty covers the walls of the Sakura Tennyo room. The bed cushions are shaped like the character’s trademark bow.
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The seats in the pink tatami area have cherry blossom-shaped cushions.
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Traditional kumihimo braided cords hanging from the ceiling are shaped into Hello Kitty bows.
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A Hello Kitty tennyo floats on the wall above the bathroom sink.
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Complimentary pink Hello Kitty hotel stationery.
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The Wa-Modern room is decorated with circles of Japanese umbrellas and other traditional motifs.
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The Wa-Modern Hello Kitty character is dressed in a traditional chic kimono and hair ornament. The Hello Kitty logo in cursive hiragana script appears at bottom left.
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Even the ceiling is pink and embellished with chic traditional motifs to match the rest of the room.
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Hello Kitty motifs on the room dividers.
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Turn-of-the-century Taishō era chic extends even to the toilet.
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Breakfast buffet of onigiri rice balls. Guests can choose from a variety of delicious fillings ranging from conventional salmon and cod roe to Asakusa tsukudani, a fish-based paste, and other local specialties.