Sweets from the North: Four Tōhoku Confectioners Balancing Tradition and Innovation

Nagatoya’s Nanokamachi shop has an old fashioned exterior. (© Aizu Nagatoya)

The story-telling treat, Fly Me To The Moon Yōkan Fantasia, sells for ¥3,500. (© Aizu Nagatoya)

The package also features an elegant drawing of the moon and bird. (© Aizu Nagatoya)

The main shop still stands in its original location. (© Noshiume Honpo Satōya)

A box of six Noshiume Tamayura cost ¥1,080. (© Noshiume Honpo Satōya)

A box of five colorful Chopetto Nanbu Senbei cost ¥1,944, and a pack of three ¥1,350.

There are five varieties of crackers, including nut and milk, and rose and berry.

Seasonal boxes of Sendai Kokochi Kiyose are ¥750 each.

An assortment of balls of sweet bean paste and soy flour treats.