Soccer Star Nagatomo Yūto and “Nerimono” Maker Teaming Up to Promote the Benefits of Fish Protein

Kamaboko no Sato includes the headquarters of Suzuhiro Kamaboko, founded in 1865, and a complex that includes a museum, a restaurant, and the Suzunari Ichiba market hall.

The eye-catching Fish Protein Federation headquarters display on the sales floor.

Suzuhiro’s Kokon line of kamaboko products, made by hand using traditional methods.

Workers display their skills at the Kamaboko Museum.

A display informs visitors that one block of Kokon kamaboko contains nutrients equivalent to those found in seven fish.

A screen shot from the Japan Kamaboko Association’s website introducing its YouTube exercise and diet video.

A standard kamaboko product sold in supermarkets featuring Nagatomo on the packaging. (© Suzuhiro Kamaboko)

The Chō Kamaboko protein bars are Instagram-worthy too. (© Suzuhiro Kamaboko)

The company’s website includes recipe suggestions for colorful hors d’oeuvres made with kamaboko. (© Suzuhiro Kamaboko)

Each Kinniku Chikuwa tube offers 16 grams of protein. (Source: Yano Shōten’s Facebook page)