Big Spending on a Big Fish: ¥510 Million the Winning Tuna Bid at Toyosu New Year Auction

President Kimura Kiyoshi strikes his trademark pose while unveiling the ¥500-million-plus ichiban maguro at the Sushi Zanmai flagship store. (© Kawamoto Daigo)

Highest Recorded Bids at New Year Tuna Auctions

The tuna wholesale area at Toyosu Market, filled with energy during the first auction of 2026. (© Jiji)

President Yamaguchi Yukitaka of Yamayuki, second from the right, with representatives of the Onodera Group, after winning the ichiban maguro at the 2025 New Year’s auction. (© Kawamoto Daigo)

The Ōma-caught tuna that set a record price of ¥2.1 million per kilogram. (© Kawamoto Daigo)

English-language banners were displayed at the storefront alongside the ichiban maguro and a figure of President Kimura. (© AFP/Jiji)