The Birth of Japonism
The French art critic Philippe Burty (1830–90) coined the term Japonisme (English: Japonism) to describe the influence of Japanese aesthetics in the West. That term is subject to diverse interpretations, but we will do well here to employ the definition offered by the art historian Mabuchi Akiko (1947–) in Japonizumu—genso no nihon (Japonism—Mysterious Japan, 1997). Mabuchi’s definition is as follows:
“‘Japonism’ refers to the Japanese influence on European and American art in the latter half of the nineteenth century. That influence extended to every genre of art. We find examples of it in painting, sculpture, printmaking, drawing, crafts, architecture, fashion, and photography, and also in drama, music, literature, and even cuisine.”
The Tokyo-based Society for the Study of Japonisme, headed by Mabuchi, has issued the book Japonizumu nyūmon (An Introduction to Japonism), which characterizes the rise and fall of Japonism as follows:
“We can regard Japonism in the context of exoticism as a facet of nineteenth-century orientalism. It was a powerful stimulus that reshaped values and technical approaches in numerous genres of Western art across half a century and then ceased to fulfill that role as it lost its freshness.”
France was where Japanese artistry exerted its greatest influence in the West in the nineteenth century, and the French were proactive in ingesting aesthetic input from Japan. The art collector Henri Cernuschi (1821–96) traveled to Japan from France with the art critic Théodore Duret (1838–1927) in 1871; another French collector, Émile Étienne Guimet (1836–1918), made the trip in 1876; and the art dealer Samuel Bing (1838–1905) traveled to Japan from France in 1880. All three visits resulted in the purchases of large amounts of Japanese artwork, which fueled the Japonism boom back in France.
The Japanese were equally proactive in nurturing Japonism in Europe. Japan was a high-profile presence, for instance, at the international expositions in Paris in 1867 and 1878. The shogunate and the domains of Saga (today’s Saga Prefecture, then controlled by the Nabeshima clan) and Satsuma (today’s Kagoshima and Miyazaki Prefectures) enlivened the 1867 exposition with extensive exhibits of ukiyo-e, hanging scrolls, kimono, maki-e lacquerware, ceramics, and other items. After the close of the exposition, moreover, the Japanese sold all of the exhibition items to eager buyers from Europe and elsewhere.
At the 1878 exposition, the exhibits staged by Japan’s newly minted Meiji government included a farmhouse erected in Paris’s Trocadéro Park. Visitors thronged the farmhouse and delighted in the accompanying introduction to Japanese lifestyles. This was the acme of France’s Japonisme.
Le Japon Artistique
Bing was a seminal force in propagating Japonism through his work as an art dealer, critic, and journalist. Especially influential was the monthly magazine that he published in French, English, and German as Le Japon Artistique. The magazine, which featured premium-grade paper and printing, was full of color reproductions and carried articles about different genres of Japanese art, such as ukiyo-e, metalwork, ceramics, architecture, and kabuki. It spanned 36 issues from 1888 to 1891. Bing offered the following paean to the Japanese artistic sensibility in the fifth issue of Le Japon Artistique, published in 1888: “The Japanese artist knows well that nature subsumes the most important elements of all phenomena. Accordingly, he or she believes that everything—even something so small as a single blade of grass—occupies an identifiable place in the conceptual framework that underlies the creative process.”
Bing’s comment resonates with praise for Japanese ceramics by the British art critic John Robinson. Robinson wrote insightful commentary about Chinese and Japanese ceramics, and he was especially praiseful of Japanese works in regard to the purity of the pictorial motifs employed, the straightforwardness and elegance of the geometry, and the quality of the craftsmanship.
The praise from Bing and Robinson presages the admiration that Japanese manufactured goods would earn in the latter half of the twentieth century. We can thus regard Japonism as an expression of the same cultural traits that underlie the high-quality manufacturing of monozukuri.
Bing’s chief object in launching and publishing Le Japon Artistique was to broaden the market for Japanese art. The magazine yielded the additional benefit, however, of awakening European artists to the breadth and appeal of the Japanese artistic sensibility. We note with interest that Bing christened the publication “Artistic Japan” and not “Japanese Art.” He sought to highlight the aesthetic values that permeate Japanese life, and he succeeded impressively.
The Wilting of the Blossom
Japonism’s subsequent influence on European art and design is evident in the work of members of the Les Nabis group of postimpressionist painters, in European decorative prints and posters, and in Art Nouveau ceramics and architecture. We detect that influence in the insect and floral motifs employed by the Nancy-based glass artist Émile Gallé (1846–1904) in his Art Nouveau creations, and we encounter carp and blossoms à la Hokusai in elaborate glass vessels from the Paris glass-making studio run by François-Eugène Rousseau (1827–90).
Interestingly, the foremost US evocation of Art Nouveau was in the Tiffany lamps of Louis Comfort Tiffany (1848–1933), the son of Tiffany and Company founder Charles Lewis Tiffany (1812–1902). And the Paris branch that Tiffany and Company opened in 1850 had begun selling items in the 1860s featuring Japanese motifs. Dragonflies, flowers, and other subjects rendered in Japanese style appeared on such Tiffany products as coffee pots, teapots, and milk and sugar bowls.
Japonism spread beyond Western Europe and influenced arts and crafts in Eastern Europe and Russia, North America, and Australia and New Zealand. The overt enthusiasm for Japanese aesthetics, however, had waned substantially by the 1930s. As Japan flexed its military muscle, people came to associate the nation more with bald aggression than with sensitive artistry. Japonism’s blossom had wilted.
(Originally written in Japanese and published on July 2, 2015. Banner photo: Claude Monet’s house in the Paris suburb of Giverny.)

