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To enjoy cup sake, just pop the top and start sipping. (Kamoitsuha, Okayama Prefecture.)
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The cup that started it all, One Cup Ōzeki (Hyōgo).
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A selection of jizake cups. From left, Kujiraebisu (Wakayama), Fujisan-fujisan (Yamanashi), Kyōriki (Tottori), and Takaisami (Tottori).
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Yuru kyara cup sake. From left, Notoro (from Ishikawa), Gunma’s very own Gunma-chan, and Kumamoto’s famous Kumamon.
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From left, Medama-oyaji from Mizuki Shigeru’s hit comic series Gegege no Kitarō (Tottori, home to the artist); a feline-themed Nyan Cup featuring adorably rendered cats (Shizuoka); and the Ranma 1/2 cup bearing the panda character from Takahashi Rumiko’s popular series Ranma One-Half (Niigata).
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Cup sake comes in a variety of containers other than glass. From left, Sankō (Okayama), Kagatobi (Ishikawa), Otokoyama (Hokkaidō), and Kamonomidori (Okayama).
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Cute designs, such as these featuring animals from Hokkaidō’s Asahiyama Zoo (on the left and right) and the moon-and-rabbit cup by Tottori’s Suwaizumi (center), can make it hard to throw cups away when empty.
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Fancy hirezake cups containing fins of hatahata (left, from Akita) and blowfish (Yamaguchi) are consumed warm, with the fish bit in the drink to add flavor.
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A collector series by Akita distillery Dewatsuru emblazoned with images of famous festivals from the prefecture: from left, the Ōmagari fireworks, Nishimonai Bon dancing, and the Akita Kantō Matsuri.
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Cup sake can be as much fun to gaze at as to drink. Shown here are Kumamoto brewer Zuiyō’s Higo flower series featuring iris (left) and chrysanthemum (right), the bridge-themed Gokyō cup (center left; Yamaguchi), and Takasago’s flower cup with cherry blossoms (center right; Tochigi).