Welcome to the New Nippon.com
The Nippon Communications Foundation produces Nippon.com to bring you Japan in your language.
Click for information on our weekly email newsletter.
Smartphone cases and adaptors on display at a ¥100 shop.
A selection of shoes, hats and other apparel at a hyakuen shoppu.
A Daiso store along Takeshita-dōri in Tokyo’s Harajuku district.
Overseas visitors search for souvenirs at a ¥100 shop.
2 / 4
Read in other languages
English日本語简体字繁體字FrançaisEspañolالعربيةРусский